Episode II: Building Bridges Between Category Management and Marketing – Tear Down Your Communication Walls and Optimize Your Workflow.

Episode II: Building Bridges Between Category Management and Marketing – Tear Down Your Communication Walls and Optimize Your Workflow.

Episode 2

The handover of information related to the planning of a leaflet from category management to marketing or external design agencies is a crucial step within the production process. Lack of information or mistakes can result in delays and/or higher costs down the road. Usually close monitoring by multiple people is needed. Learn how the connection of LAGO Whiteboard – the application for digital leaflet planning – and LAGO Layout – the most powerful InDesign plugin on the market – ensures that the information flow is not interrupted as well as the automatic layout generator from LAGO greatly improves the speed of page layout & design.

– Direct integration between LAGO Whiteboard and LAGO Layout

– Consistent data flow between category management and design team

– Automatic layout creation using smart templates

– Placeholder technology to automatically display pricing, copy and everything related to a product within InDesign

– Automatic creation of regional and/or store specific variants for the design team